I want to suggest “rootedness” as a potential brand or image for congregations. In a highly mobile, rapidly changing society, who isn’t attracted to the idea of being rooted instead of rootless?
Tag Archives | planning
by David Brubaker on January 9, 2017
by David Brubaker Most observers would agree that the campaign to keep Millennials out of our congregations has been nearly a complete success. Despite our best efforts, however, young adults occasionally are spotted in the pews. So we need to review the basics of our strategy. First, who are these Millennials? Second, what strategies have […]
by John Wimberly on November 21, 2016
In strategic planning, congregations think a lot about their “brand.” What do people think of when they drive by or hear the church’s name? Do they associate the congregation with great music, inspiring preaching, effective social justice work, quality day care, or self-help group meetings? Lately, I have been recommending to my clients a brand […]
by Sarai Rice on November 14, 2016
We live in anxious times, and one of the things that makes small congregations especially anxious is the fear that they might need to close. As members watch their Sunday morning worship attendance dwindle, someone usually starts “running the numbers,” trying to determine how long they can continue before the money runs out and they’re […]
by John Wimberly on October 24, 2016
In the church, we tend to think of strategic planning as involving a time frame of three to five years. That is a reasonable time frame for most plans. However, the church also needs an entirely different form of strategic planning that looks ahead 10, 20 or more years.
by Susan Beaumont on October 3, 2016
We are living in an era where many things we have done in the name of Church are no longer sustainable. Does this mean we have failed?On some level, every organization must be sustainable. If we cannot afford to cover our overhead expenses over time, we will cease to exist and won’t be able to […]
by John Wimberly on September 12, 2016
It’s easy to prioritize short-term concerns at the expense of longer-term priorities. As pastors, we only have so much time. Our members only have so much time. If we don’t focus on the short term, we’ll have chaos in the fall. However, if we don’t focus on the long term, we’ll have difficulty realizing our […]