The Congregational Consulting Group, organized in 2014 by former consultants of the Alban Institute, is a network of independent consultants. We publish PERSPECTIVES for Congregational Leaders—thoughts on topics of interest to leaders of congregations and other purpose-driven organizations. — Dan Hotchkiss, editor
When I urge congregations to develop strategies to engage Millennial and Gen Z generations, someone inevitably says, “Maybe we should start a contemporary worship service to attract them.” The problem is: nothing in my research or experience leads to the conclusion that contemporary worship will attract younger generations. Indeed, is what we call contemporary worship even contemporary?
Most of us who do church work are familiar with the notion of the congregational lifecycle. It’s a bell-shaped curve: starting at the left with birth, congregations move through formation to reach peak stability. Then they start to move back down toward decline and ultimately death—unless we do something to change the curve.
Some of the congregations I interact with are growing, but most are in decline. Membership, attendance, energy, enthusiasm, and financial support shrink slowly over time. Some of these declining congregations—the ones who think they can’t be a church without their building, for example, or who want to keep doing exactly what they’ve always done but hope that someone else will step up to take over the work—leave me praying for a quick end. But others—the easygoing ones that are adaptable, kind to each other, and generous with their neighbors—are a delight.
Call me overly optimistic or even naïve—but I think it is still possible for congregations to reach the next generation successfully. One key skill will be to listen to our mission field—the people and communities around us—better and more deeply than we’ve listened in the past.
On a warm day during Lent, you’re driving by a church in a suburban neighborhood. You see a Christmas wreath hanging on the church door. Quick, what’s your first thought? Is it, “That’s the place for me!” or “What’s wrong with those people?” Church buildings convey volumes of information, much of it by accident.
Some churches grow, and others shrink. Most oscillate for decades around a size that it finds comfortable. When a church gets too small for its own comfort, it plugs newcomers into spots left vacant by those who have departed. When it grows too big, it lets newcomers know they are not needed. This oscillation can go on for decades, till it is disrupted by strong outside forces such as a growth-oriented pastor, a sudden run of deaths, or an influx of unusually determined visitors.
Most congregations say they want to grow in membership and mission—a goal that feels more urgent as the members age. In worship, a person aged 65 is likely to see mostly older people. It’s a good way to feel young at age 65! However, it is not a great sign for the congregation’s future. If they fail to attract new and younger members, many congregations will soon cease to exist.