New information technologies pose new challenges and opportunities for congregations and all other institutions. While many congregations have fallen behind the times, others have found effective ways to tell their stories, reach new people and live out their mission using social media, apps, the internet, news media, music platforms, and websites.
What’s Your Brand?
by Dan Hotchkiss
Successful store managers know there’s one thing customers like even more than quality, convenience, or low prices: People like to get what they expect. And so smart store managers advertise a strong, distinctive “brand” and consistently deliver customer experiences that fit that brand. Churches and synagogues can learn from this.