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The Congregational Consulting Group, organized in 2014 by former consultants of the Alban Institute, is a network of independent consultants. We publish PERSPECTIVES for Congregational Leaders—thoughts on topics of interest to leaders of congregations and other purpose-driven organizations. —  Dan Hotchkiss, editor

Using Media to Get Your Story Out

Tell Your Story
Damian Gadal via Flickr

New information technologies pose new challenges and opportunities for congregations and all other institutions. While many congregations have fallen behind the times, others have found effective ways to tell their stories, reach new people and live out their mission using social media, apps, the internet, news media, music platforms, and websites.

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What’s Your Brand?

by Dan Hotchkiss
Successful store managers know there’s one thing customers like even more than quality, convenience, or low prices: People like to get what they expect. And so smart store managers advertise a strong, distinctive “brand” and consistently deliver customer experiences that fit that brand. Churches and synagogues can learn from this.