“Boomers at our church don’t understand how we give.” I hear this from young people around the country. In a striking example of how generations can see things in opposite ways, boomers say, “Millennials don’t know how to give the way we do.” Let’s unpack these conflicting perceptions of millennial financial support for the congregations where they worship.
As fundraising fashions come and go, which elements are vital and which can be varied or skipped from year to year? Congregations have successfully flouted techniques once thought essential—in-home canvassing, a published budget, the kickoff dinner, even the hallowed pledge card. Replacement approaches rise and fall: Consecration Sunday, crowdfunding, targeted giving. Has human nature changed so much, or do fundamental principles apply?
by Dan Hotchkiss
“Fundraising is the board’s main job.” I was stunned by this blunt advice from the executive director of a respected arts nonprofit. “I tell every new board member,” she continued, “give, get—or get out.” We expect each member to produce at least $5,000, either out of their own pockets or by asking others.”