I want to suggest “rootedness” as a potential brand or image for congregations. In a highly mobile, rapidly changing society, who isn’t attracted to the idea of being rooted instead of rootless?
Tag Archives | brand
by John Wimberly on November 21, 2016
In strategic planning, congregations think a lot about their “brand.” What do people think of when they drive by or hear the church’s name? Do they associate the congregation with great music, inspiring preaching, effective social justice work, quality day care, or self-help group meetings? Lately, I have been recommending to my clients a brand […]