Tag Archives | brand

bird and cage tattoo

How Do We Best Serve Our Neighbors?

As a strategic planner, I encourage congregations to look for places where their gifts and skills can meet the particular needs of their neighbors. As a human service provider, I watch my clients trudge all over town, piecing together services they need. I worry that despite our good intentions, sometimes congregations make life harder for […]

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In God We Trust

A Place We Can Trust and Be Trusted

In strategic planning, congregations think a lot about their “brand.” What do people think of when they drive by or hear the church’s name? Do they associate the congregation with great music, inspiring preaching, effective social justice work, quality day care, or self-help group meetings? Lately, I have been recommending to my clients a brand […]

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