As I met with a governing board during a planning session, one member asked, “How are we ever going to develop a communications strategy without the appropriate staff?” I responded, “We won’t know what the appropriate staff is until we have a strategy. Don’t you have some members who work on communications and marketing in their day jobs?” “Of course! We have some people who are outstanding in that field,” came the reply. “Then why are we talking about this instead of having your members who have the skill sets and experience to do it?” Folks took my question as though it was a revelation. Actually it was common sense.